“Love your new tie!” “Love your new website!”
Those two reactions look alike. I was thinking this morning how vastly different they are. Today, we launched the new Pierce Management Development site at www.coachpierce.com. Reflecting on the past six months, I realized that a website is not a necktie. It’s not one “thing” that you either like or you dislike. Well, if a website is not a necktie, then what is it?
Our new site—and every website, rusty or shiny—represents a whirlwind of the rational, the emotional, and the irrational. Concepts advanced and rejected and, occasionally, advanced again and accepted. Mini-frustrations and maxi-triumphs. Design and re-design. Pre-writing and writing and rewriting. Cropping good photos and stopping bad ideas that once seemed good. Internal and external thinking, and internal and external linking. Search engine optimization and sleep minimization. Did I mention rewriting? Finally and mercifully, launch.
Oh, I almost forgot to ask, “Do you love our new website?”